The Trillion Dollar Woman: Why African-American Women Are Leading The Way



African-American women are leading the way in spending power. They are fiercely loyal and drawn to brands that embody traits displaying black womanhood. The AFRICAN-AMERICAN WOMAN: OUR SCIENCE, HER MAGIC REPORT analyzes the propelling buying power tuned at an estimated figure of $1.5 TRILLION that black women will contribute to brands by 2021. We collect and analyze data across a myriad of channels, which allows us to identify core opportunities for companies globally.

Be Ahead Of The Curve.

This report was created by a select team of highly-skilled professionals who gathered pin-pointed proprietary data to help Fortune corporations and media companies nurture and mend relationships with African-American women in an emotional and intuitive way.



American consumers can now have the ideal connected experience they are seeking.

Ahava Digital Group has the most ETHICALLY-SOURCED, THIRD-PARTY VERIFIED AMERICAN CONSUMER FILE globally. We understand your consumer's predictive buying behaviour and interests offline and online.

Get the industry’s’ most VERIFIED COMPREHENSIVE DATA and MODELS, that can help you choose the most relevant and effective audiences to drive better marketing RESULTS.