Can Biometrics Forecast A Successful Marketing Campaign?


Recent research has given rise to the thought that campaigns can be predicted even before they are launched. Of course, this has generated exciting waves. Wouldn't it be wonderful if we can use certain tools to forecast the success of our campaigns? Aside from the advantages associated with prediction, all campaigns will be successful. This is due to the fact that we will be able to predict the outcome of our actions. Being able to predict the future is the only yardstick for writing the future.

Recent findings have given the possibility of using biometrics to predict the success of marketing campaigns. In this article, we will be finding out if biometrics can forecast the outcome of out marketing campaigns or not.


In advertising, a successful campaign is ascertained by how viral it goes. A successful campaign is therefore one that goes viral globally. When a campaign reaches at least 90% of the media, the campaign is seen as a success.


A simple click can make contents viral. A simple click can kick-start a connection of clicks, shares and recommending comments. Also, a single click can make all the difference, no doubt. Take a look at a scenario where two there are two marketing campaigns, you really might not pick randomly but we bet you'd click the one that evokes strong emotions from you. There we are.

Contrary to what you may being now, asking questions does not do the trick of finding out what customers want. A person may honestly tell you that a bold advertising content will elicit an emotional response from him. But in the face of the click, he may go for a subtle form of campaign. He didn't lie. We can instead know that he has been influenced by the subconscious.

Our subconscious mind gives out no words, but comes as the motivator in all that we do. It strongly, yet, subtly directs us. This lies as the major reason involved when someone does something in contradiction to what they initially said. In fact, from a lot of researches, it has been established that campaigns based on what customers say have always ended bad.


As mentioned already, oral or written responses do not serve as good predictors for marketing campaigns. This is when biometrics come into the picture.

With the use of galvanic skin response, electro-physiology measures, eye monitors and scanners, electroencephalogram, pulse monitor and movement tracker, we can obtain the subconscious thoughts even when a person says otherwise, either unknowingly or being dishonest.

The use of the results biometrics produce have been a great boost to marketing because marketers now know the right techniques to they can adopt when appealing the emotions of online users. In fact, campaigns that have been conducted on responses obtained by biometric measures have had a 50% chance of going viral more than campaigns conducted on other grounds. As a matter of fact, this has shown