Proprietary eponymous = powerful brands.
At the top of the brand awareness pyramid, there are names so powerful that the mere mention of a product conjures an image or a name associated with a brand. Think of cola, photocopying, sticky paper, cellophane tape or tissues, what images/brand names come to mind?
Would you say this list is about 100% accurate? Coke, Xerox, Post-it Notes, Scotch Tape, Kleenex.
And perhaps just a few minutes ago, you googled something. Yes, another brand so powerful that the name "Google" has become virtually synonymous with the word "search" on the Internet.
That's the kind of branding power you want to achieve.
But starting out isn't always easy for everyone. And introducing your brand in a highly saturated market is a tad more challenging in 2018 than it was back in 2000. The world has changed. The key to creating an impactful brand has, too...
Focus on the basics.
Okay. Not everyone can be the next J.K. Rowling. Well, at least not right away.
On the journey to publishing your first book, the journey of each writer is uniquely special with its own peaks and valleys.
With this unique voice, each aspiring author deserves to be heard in their own way and share with those readers who want to listen.
Don't delay your goals of becoming an author due to a limited budget. You can start building your brand right away with these 5 potent keys:
1. Go social
Not well-versed in using Facebook, Instagram, Twitter and LinkedIn? Learn!
Maybe you're reclusive, or a digital hermit?! But this doesn't mean you cannot use social media to your advantage. If you can't open your own social media account just yet, ask your friend or a family member to do it for you, and then learn as you go about fixing up your author page.
Social media is one of the cheapest ways to promote yourself and build your own network. Through social media, you can connect with industry experts and influencers (check out LinkedIn), gain followers (start with your own personal network of friends and relatives), and get free publicity for when the time comes to promote your book as well as anything and everything about your brand.
2. Tell your story
Who are you? Why did you decide to become a writer? What compels you to write?
These are just some of the questions you should try answering in order to resonate with your audience. People want to know about the story behind the story – about the person who has been able to reach them on an emotional level.
You can post a video of yourself telling your story, or share a short essay on social media, or direct your readers to your personal blog which, hopefully, is linked to the next item, your website.
3. Build a website
A website need not cost you a dime. In fact, there are a number of easy-to-use free website builders out there ready to be tapped by enterprising brand builders like you.
There are Wordpress, Squarespace, Shopify and many others available online, waiting for you to simply start.
With your own website, it will be easier to centralize information about you, your brand, and everything else that matters. By using certain website features, you can grow your audience, build your own follower database, feature, market and sell your work, collaborate, and perhaps even generate a bit of extra income in the process.
4. Set yourself up as an influencer
If you've been in the industry for quite a while, and have built an impressive writing portfolio, but are still looking to break in as a bona fide author of a book, then this is your chance to shine!
Make use of your website and a social media platform like LinkedIn to publish articles that are relevant to the industry you want to be seen as an expert in. Helpful advice to fellow writers just starting out as professional freelancers, or informational material on the latest industry trends should set you on the right path.
You can also do podcasts or online webinars (think YouTube!) on simple writing tips which target, not only neophyte writers but also student writers or campus journalists.
By sharing your knowledge and expertise this way, you are able to gradually build your own audience. You gain their trust and loyalty in the process so that when the time comes for you to promote your work (and your entire branding package), they'd be more than willing to spread the word. That's what the term "viral" is for – and going viral should be one of your goals.
5. Use Infographics
In terms of the creative process, there are certain concepts that can be effectively and more easily communicated through the use of infographics.
Here's where your graphic designing skills (or your graphic designer pals) can come in handy. All you need to do is focus on one writing concept, task, practice or goal, visualize the steps, draw them up, add some colour, tighten the visual, and voila!
Infographics are attention-grabbing, easy to understand and highly shareable.
The steps don't end here.
There's more to explore and accomplish in terms of marketing your brand. There's SEO, PPC advertising, and so much more. However, with these first five tips, you should be able to easily set your brand up for the exposure it deserves.